Board of Directors
David A. Kekich
- Chairman & Chief Executive Officer
- Chairman of JS&A Group, Inc., and BluBlocker Corporation
Michael B. Fossel, PhD,MD
- Board of Directors
David A. Kekich
President & C.E.O
Mr. Kekich holds a B.S. from Penn State in Business Management. He founded the country’s largest life insurance master general agency, co-founded a major financial services company and arranged venture capital funding for private companies. He is a recognized expert on private investing and authored the venture capital handbook “How the Rich Get Richer with Quiet Private Investments”.
Mr. Kekich founded both public and private companies, was engaged as a consultant and served as director to numerous private and public corporations. He also sold and developed real estate. In 1999, Mr. Kekich founded the “Maximum Life Foundation”, a 501(c)(3) corporation dedicated to curing aging related diseases.
Chairman of JS&A Group, Inc., and BluBlocker Corporation
He served with the Army Intelligence Service and later with the CIA. In 1971, after six years of running his own ad agency, he formed a company to market the world’s first pocket calculator through direct marketing. His company soon grew to become America’s largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronic products during the ’70s including the digital watch, cordless telephones, computers and others.
Mr. Sugarman was the first in the United States to use Toll-Free 800 numbers to take credit card orders over the telephone. During his 6 years of running infomercials, he produced and directed 13 infomercials for a variety of products. 8 were successful (61.5%) in an industry where less than 5% succeed.
In 1986, he changed his marketing focus from selling electronic products to health, fitness and sunglass products. He sold his line of BluBlocker® sunglasses in direct mailings, mail order ads, catalogs, retail stores, on TV through infomercials, TV spots and on QVC and the Home Shopping Channel. Mr. Sugarman has sold over 20 million pairs of BluBlocker® sunglasses worldwide.
In 1979, Sugarman was selected as the Direct Marketing Man of the Year in an award ceremony in New York. In 1991, he won the prestigious Maxwell Sackheim award for his creative career contributions to direct marketing.
He has given speeches and marketing seminars throughout the United States as well as in Europe, Asia and Australia.
Mr. Sugarman’s widely published books include Success Forces, Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, Television Secrets for Marketing Success and Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Influence, Motivate and Persuade.
Michael B. Fossel, PhD, MD
Board of Directors
Born in 1950 in Greenwich, Connecticut in the United States, Michael Fossel grew up New York, and lived in London, Palo Alto, San Francisco, Portland, and Denver. He graduated cum laude from Phillips Exeter Academy, received a joint BA (cum laude) and MA in psychology in four years from Wesleyan University in Connecticut, and, after completing a PhD in neurobiology at Stanford University in 1978, went on to finish his MD at Stanford Medical School in two and a half years. He was awarded a National Science Foundation Fellowship and taught at Stanford University, where he began studying aging, emphasizing premature aging syndromes. Dr. Fossel is a Clinical Professor of Medicine at Michigan State University.
He is a Fellow of the American College of Emergency Physicians, and a member of numerous scientific organizations including the American Association for the Advancement of Science, the American Aging Association (and serves on their board of directors), the American Gerontological Society, the American Society on Aging, and the American Geriatrics Society, among others.
He has lectured at the National Institute for Health, the Smithsonian Institute, and at universities and institutes internationally. He founded and edited the Journal of Anti-Aging Medicine. His numerous articles on aging and ethics in the Journal of the American Medical Association, In Vivo, and elsewhere have sparked discussion and frequent calls for him to speak worldwide to both medical groups and the general public. He is frequently interviewed regarding aging by major media in the US and worldwide.
In 1996, Dr. Fossel published Reversing Human Aging, discussing the cellular causes of aging, how the process can be altered, and the social and financial implications of reversing human aging. The book was reviewed favorably in national full page newspaper articles and in Scientific American. It has now been published in six languages. He has appeared on Good Morning America, ABC 20/20, NBC Extra, Fox Network, CNN, the BBC, the Discovery Channel, and regularly on NPR.
His latest academic textbook, "Cells, Aging, and Human Disease", was published in 2004 by Oxford University Press. With over four thousand up-to-date references, it reviews the entire fields of telomere biology and cell senescence as they apply to human clinical diseases and aging. It includes in depth discussions of Alzheimer's disease, the progerias, atherosclerosis, osteoporosis, immune senescence, skin aging, and cancer, as well as analyzing our potential for fundamental interventions in these diseases.